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	<title>Syngergy Business &#38; Technology Center</title>
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		<title>Granite Creek Blog &#8211; Synergy Incubator in Santa Barbara</title>
		<link>http://www.synergybtc.com/granite-creek-blog-synergy-incubator-in-santa-barbara/</link>
		<comments>http://www.synergybtc.com/granite-creek-blog-synergy-incubator-in-santa-barbara/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 13:46:12 +0000</pubDate>
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		<description><![CDATA[Synergy Incubator in Santa Barbara Posted by Steve@granitecreekblog on March 25, 2012 · Leave a Comment The MIT event mentioned in my last post was held at the beautiful new Synergy Business Technology Center (www.synergybtc.com) in Santa Barbara.  Michael Holliday, architect who conceived the incubator and designed the space has built one of the most inspired environments [...]]]></description>
			<content:encoded><![CDATA[<h3>Synergy Incubator in Santa Barbara</h3>
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<p>Posted by <a href="http://granitecreekblog.wordpress.com/author/granitecreekblog/">Steve@granitecreekblog</a> on March 25, 2012 · <a title="Comment on Synergy Incubator in Santa Barbara" href="http://granitecreekblog.wordpress.com/2012/03/25/synergy-incubator-in-santa-barbara/#respond">Leave a Comment</a></p>
<p>The MIT event mentioned in my last post was held at the beautiful new Synergy Business Technology Center (<strong><a href="../">www.synergybtc.com</a></strong>) in Santa Barbara.  Michael Holliday, architect who conceived the incubator and designed the space has built one of the most inspired environments I have seen in a very long time.</p>
<p>Take a look at these photos: <a href="http://granitecreekblog.wordpress.com/2012/03/25/synergy-incubator-in-santa-barbara/">visit site to see photos and article</a></p>
<p>An incubator 2 blocks from the beach?  Count me in.</p>
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		<title>Tech leaders preview new incubator in Santa Barbara</title>
		<link>http://www.synergybtc.com/tech-leaders-preview-new-incubator-in-santa-barbara/</link>
		<comments>http://www.synergybtc.com/tech-leaders-preview-new-incubator-in-santa-barbara/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 18:55:21 +0000</pubDate>
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		<guid isPermaLink="false">http://www.synergybtc.com/?p=144</guid>
		<description><![CDATA[By Stephen Nellis on March 19, 2012. Pacific Coast Business Times Santa Barbara will soon have a new technology incubator space, and its organizers are giving technology insiders a sneak peak on March 21. The Synergy Business &#38; Technology Center at 1 N. Calle Cesar Chavez is slated to open next month. Its organizers hope [...]]]></description>
			<content:encoded><![CDATA[<p>By <a title="More about Stephen Nellis " href="http://pacbiztimes.com/author/stephen-nellis/">Stephen Nellis</a><em><span id="post_author_create"> on March 19, 2012. Pacific Coast Business Times<br />
</span></em></p>
<p>Santa Barbara will soon have a new technology incubator space, and its organizers are giving technology insiders a sneak peak on March 21.</p>
<p>The Synergy Business &amp; Technology Center at 1 N. Calle Cesar Chavez is slated to open next month. Its organizers hope it will restore some of the cheap, flexible office space for startup companies that was lost last year when RightScale, a cloud computing firm, had grown so large that it signed a lease on the entire 26,000 feet of space at 402 E. Gutierrez St. that had served as launch pad for RightScale years before.</p>
<p>The Central Coast MIT Enterprise Forum, a business and technology group, is giving a preview of the center at its monthly meeting on March 21. The keynote speaker will be Klaus Schauser, one of the founders of what is now Citrix Online, the maker of remote work force Web software that was sold to Citrix in 2003 for $225 million in cash and stock. It employs nearly 500 people in Goleta. And it all started in an incubator.</p>
<p>“That was just a phenomenal experience. When you’re small and you’re just a couple of people, you don’t want to worry much,” said Schauser, who is also a computer science professor at UC Santa Barbara. “The advantage was you could get a small office for $300 a month. You could cram two people in there, and it came with the Internet. Back then, it was so rare to find something that had Internet that came with it.”</p>
<p>Schauser liked the incubator experience so much that when he started his next firm, AppFolio, he tapped the Gutierrez Street incubator and then moved to another in Goleta. “Conference rooms and tables, coffee machines, a receptionist, someone to check the mailbox — you don’t have to worry about any of that,” he said.</p>
<p>Michael Crandell, the CEO of RightScale who will also speak at the event, agreed.</p>
<p>“An incubator provides the equivalent of ‘cloud offices’ — i.e. pay-as-you-go, on demand workspaces,” he said via email. “Need a new desk next week? Just ask, and it’s ready to go, with phone, Internet, everything you need. And you get that in a shared environment where others are tackling similar startup-problems, so you can share tips and tricks.”</p>
<p>Of course, things are different these days. Good Internet bandwidth comes standard with most commercial spaces. And Schauser himself invented some of the very software that business around the world use to share desktops, have meetings and host webinars so that a workforce doesn’t have to be in the same building. Why leave home to go to an incubator?</p>
<p>“That’s all true, some companies are completely virtual,” he said. “But ultimately, in the whole creative process of creating awesome software and interacting with customers, you do benefit from having all the developers as well as the sales people and the business people in the same room. You go up the learning curve much faster.”</p>
<p>Crandell said incubators aren’t so much for starting businesses as they are for sustaining them through their in-between phases.</p>
<p>“Aside from the socialization aspect, I would say stay in your garage as long as you can. But when you outgrow it and need true office space, or some new faces to interact with, then check out an incubator or self-service office,” he said via email.</p>
<p>The former office space on Gutierrez Street had a complicated history. It started as a for-profit venture that would provide space, funding and expertise to its tenants. The profit-making part never panned out, and eventually it was taken over by SIMA Management Corp., a property management firm. SIMA continued to offer the building to startups as flex space for several years. One of those was RightScale, the cloud computing firm. It outgrew the space and left. But when the firm was approaching 150 employees worldwide and needed more space, it reached a deal with SIMA to lease out the entire incubator.</p>
<p>The harsh side effect of RightScale’s growth was that 30-some businesses found themselves homeless in 30 days. Since then, the business community has been working to find a new space near downtown Santa Barbara, and the Synergy Business &amp; Technology Center will fit the bill, said Michael Holliday, an architect who has been leading the effort.</p>
<p>“The intent was to offer flexible incubator and co-working space. In a lot of ways, this does replace the old incubator space on Gutierrez,” Holliday said. “There’s a lot of smaller entrepreneurial operations that were looking for a place to move into.”</p>
<p>Holliday said he hopes the center will give entrepreneurs a chance to hold conferences and conduct business in a uniquely Santa Barbara way. “We’ve got some great amenities to offer – stand-up paddle boards and bikes for our clients to take advantage of. We’re only two blocks from the beach,” Holliday said. “We’ve got showers and lockers and are right next to a training room next door.”</p>
<p>The center’s official grand opening is slated for April 3. The Central Coast MIT Enterprise Forum’s sneak peak is from 5:30 to 7:30 p.m. on March 21, costs $40 at the door and includes dinner. <a title="MIT Central Coast event information" href="http://www.mitcentralcoast.com/Event-Details.aspx?EventId=160" target="_blank">Click here</a> for more information.</p>
<p>The center’s website, www.syngergybtc.com, has not launched yet. Holliday said businesses interested in leasing space in the incubator can contact him at (805) 452-9542 for more information.</p>
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		<title>Forum Showcases Synergy Business &amp; Technology Center, Santa Barbara’s Newest Incubator</title>
		<link>http://www.synergybtc.com/forum-showcases-synergy-business-technology-center-santa-barbaras-newest-incubator/</link>
		<comments>http://www.synergybtc.com/forum-showcases-synergy-business-technology-center-santa-barbaras-newest-incubator/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 18:50:35 +0000</pubDate>
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		<description><![CDATA[By Alex Kacik, Noozhawk Business Writer &#124; @NoozhawkBiz &#124; Published on 03.22.2012 The facility, which can host about 30 small companies, is designed to provide flexible and functional office space for startups The MIT Enterprise Forum Central Coast showcased on Wednesday night Santa Barbara’s new business incubator, the Synergy Business &#38; Technology Center at 1 [...]]]></description>
			<content:encoded><![CDATA[<p><em>By Alex Kacik, Noozhawk Business Writer | <a title="@NoozhawkBiz" href="http://twitter.com/NoozhawkBiz" target="blank">@NoozhawkBiz</a> | Published on 03.22.2012</em></p>
<p><em>The facility, which can host about 30 small companies, is designed to provide flexible and functional office space for startups</em></p>
<p><a data-postid="fsg_post_140" data-imgid="0" href="http://www.synergybtc.com/wp-content/uploads/2012/03/032212-Synergy-630.jpg" rel="lightbox[140]" title="032212-Synergy-630"><img class="size-full wp-image-141 alignleft" title="032212-Synergy-630" src="http://www.synergybtc.com/wp-content/uploads/2012/03/032212-Synergy-630.jpg" alt="" width="630" height="384" /></a>The <a title="MIT Enterprise Forum Central Coast" href="http://www.mitcentralcoast.com/">MIT Enterprise Forum Central Coast</a> showcased on Wednesday night Santa Barbara’s new business incubator, the Synergy Business &amp; Technology Center at 1 N. Calle Cesar Chavez.</p>
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<p>Attendants got a sneak peek of the transformed lemon-packaging warehouse that now will host about 30 small businesses, according to Synergy founder and <a title="JM Holliday Associates" href="http://jmholliday.com/">JM Holliday Associates</a> principal architect Michael Holliday.</p>
<p>“Our focus is really on the smaller startup companies that are getting going, that’s really where the need is,” he said. “We wanted to create a unique, flexible and functional office space for those type of people who don’t have the capacity to rent thousands of square feet.”</p>
<p>Some of that need stemmed from cloud computing company <a title="RightScale’s" href="http://www.rightscale.com/">RightScale’s</a> takeover last year of the 26,000-square-foot Santa Barbara Business &amp; Technology Center at 402 E. Gutierrez St. The tech center’s 50 tenants were given 30 days to leave, according to officials of <a title="SIMA Management Corp." href="http://www.sima.net/">SIMA Management Corp.</a>, which operates the building.</p>
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<p>“This will be another step toward filling that. We think there is a tremendous opportunity to promote the entrepreneurial spirit in Santa Barbara,” said Holliday, adding that Synergy will officially open next month.</p>
<p>The MIT Forum featured keynote speaker Klaus Schauser, who helped develop a Web-based marketplace for technical support services that eventually became <a title="Citrix Online" href="http://www.citrixonline.com/">Citrix Online</a>. Schauser is also the CEO and president of <a title="AppFolio" href="http://www.appfolio.com/">AppFolio</a>, which creates complete and intuitive business solutions for multiple vertical markets. Both companies started in incubators.</p>
<p>“From my perspective, the biggest benefit is the flexibility and time to market,” Schauser said. “Jeff Bezos, the CEO of <a title="Amazon" href="http://www.amazon.com/">Amazon</a>, always said we do all the heavy lifting so you don’t have to. To me, incubators are the same thing.”</p>
<p>According to the <a title="Small Business Administration" href="http://www.sba.gov/">Small Business Administration</a>, 87 percent of incubator graduates are still in business after five years, said Susan Block of <a title="Block, Bowman &amp; Associates LLC" href="http://www.blockbowman.com/">Block, Bowman &amp; Associates LLC</a>.</p>
<p>There are differences between an incubator, an accelerator and co-workspaces. An accelerator differs from an incubator through its screening process, mentorship, rigid timetable, direct funding and an equity stake, Block said. A co-workspace does not have the formal support in place.</p>
<p>She said incubators often feature flexible leases and space and strengthen the surrounding community.</p>
<p>“They offer some of the soft skills and intangibles such as the collaboration,” she said. “Suddenly you are in with a bunch of like minds and can get help and collaborate. Some also give you direct capital.”</p>
<p>Angel investor Steve Reich brought attention to the supply of companies hitting the market versus the decreasing investor pool.</p>
<p>“I think it’s a wonderful opportunity for investors because you will have a very large and visible pool of companies to invest in,” Reich said.</p>
<p>Next month’s MIT Enterprise Forum, titled “These Companies Rock! Music+Tech+Entrepreneurship=Success,” will be held April 18 at the <a title="Cabrillo Pavilion Arts Center" href="http://www.santabarbaraca.gov/beachfront/cabrillo.htm">Cabrillo Pavilion Arts Center</a>, 1118 E. Cabrillo Blvd.</p>
<p><em>— <a title="Noozhawk" href="http://www.noozhawk.com/" target="blank">Noozhawk</a> business writer Alex Kacik can be reached at <a href="mailto:akacik@noozhawk.com">akacik@noozhawk.com</a>. Follow Noozhawk on Twitter: <a title="@noozhawk" href="http://twitter.com/noozhawk" target="blank">@noozhawk</a>, <a title="@NoozhawkNews" href="http://twitter.com/noozhawkNews" target="blank">@NoozhawkNews</a> and <a title="@NoozhawkBiz" href="http://twitter.com/noozhawkBiz" target="blank">@NoozhawkBiz</a>. Connect with <a title="Noozhawk on Facebook" href="http://www.facebook.com/noozhawk" target="blank">Noozhawk on Facebook</a>.</em></p>
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		<title>Business Center Opening To Help High Tech Start-Ups</title>
		<link>http://www.synergybtc.com/business-center-opening-to-help-high-tech-start-ups/</link>
		<comments>http://www.synergybtc.com/business-center-opening-to-help-high-tech-start-ups/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 18:11:07 +0000</pubDate>
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		<description><![CDATA[News Article by KCOY12 Central Coast News &#8211; view the article on their site Posted: Mar 21, 2012 7:09 PM EDT Updated: Mar 21, 2012 7:09 PM EDT SANTA BARBARA – A new business and technology center is opening its doors to small businesses looking for a collaborative workspace. The business center called Synergy is [...]]]></description>
			<content:encoded><![CDATA[<p>News Article by KCOY12 Central Coast News &#8211; <a href="http://www.kcoy.com/Global/story.asp?S=17215057">view the article on their site</a><br />
Posted: Mar 21, 2012 7:09 PM EDT Updated: Mar 21, 2012 7:09 PM EDT</p>
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<p>SANTA BARBARA – A new business and technology center is opening its doors to small businesses looking for a collaborative workspace.</p>
<p>The business center called Synergy is designed for high tech start-ups. The 6,500 square foot building on Calle Cesar Chavez is the newest business incubator.</p>
<p>The concept is to bring together small start-up businesses looking to grow and help out fellow entrepreneurs.</p>
<p>The center is equipped with three conference rooms, a kitchen and movable walls that can be reconfigured to suit the needs of the companies.</p>
<p>&#8220;This is a place for people work together, to grow their businesses and launch them to the next level and for specifically people interested in getting out of their house, getting out of their bedroom, getting out of their kitchen work area and moving to sort of a collaborative, flexible, low-cost workspace, this is the perfect environment in downtown Santa Barbara,&#8221; said Synergy Founder Michael Holliday.</p>
<p>Holliday has a business of his own and needed a flexible workspace for his architecture company. He wanted to provide the same space for other businesses. The workspace can be rented out month-to-month or on a long-term basis.</p>
<p>Synergy Business and Technology Center will open next month to 30 to 35 people and their businesses.</p>
<p>The center will host the MIT Enterprise Forum on Wednesday night from 6 p.m. to 8 p.m. The program will talk about business incubators on the Central Coast.</p>
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